In the fast-paced digital era that we are in, the world and techniques of digital marketing keep evolving. And the pandemic has also sped up this evolution as people began to do most of their purchases, and research online. – Digital Marketing Trends
If you’re seeking to expand your online presence, you now have to deal with the basics like SEO, UX, and PPC, alongside social media utilization, automation, personalization, and audience expansion. Luckily, if you are using Instagram to promote your business you can use SimplyGram to grow your account, which buys enough time to focus on more strategic approaches.
To help digital marketers like you keep up with this new era and emerging channels and regulations, we will be discussing five trends that must be incorporated into your marketing activities.
1.Relevance is just as important as reach
A good way to promote your business this year is by investing greatly in your value. The consumer’s journey is filled up with numerous options, and you’d need to be truly authentic to stand out. Generic messages will no longer capture their interests, but stories and experiences that are specific to your brand’s purpose and cater to the needs of people.
Connecting with your audience on a more personal level will be the best way to finally convert them in 2022. By prioritizing what your brand stands for and the unique experiences it offers consumers, your business will continue to scale.
2.TikTok is here to stay
Since the pandemic, TikTok has been the go-to platform for all creatives and businesses to share their thoughts, ideas, products, and services. The social media platform grew from having 700 million active users in 2020 to over 1 billion in 2022 and has snowballed into being the most popular app this year.
Its algorithm gives content creators and brands an opportunity to increase visibility and boost engagements. With the right story-driven visualization content, you can give your business all the attention it needs with the help of a global platform like TikTok.
3.Sustainability and DEI
Consumers are now keen on patronizing businesses that reflect their values. Brands are encouraged to adopt sustainable practices and show efforts of DEI practices when sharing brand messages.
Brands should also take a step further by partnering with non-profit organizations. Including partnership with NGOs in your marketing strategy and giving a portion of their revenue to organizations that are willing to make an impact in the society and the world at large, broadens visibility and builds trust.
Sales and customer service are now taking a more informal approach. Customers no longer have to spend time on calls or waste hours going back and forth sending emails. Brands now make use of instant messaging to tend to the needs of their customers as soon as possible.
Most brands make use of bots to respond to basic requests and when the need for human reps is required, they are immediately redirected. Customers want unique responses to their requests, not a scripted conversation that leads nowhere.
5.Zero & first-party data
In the coming year, Google plans to discontinue third-party cookies, which will cause a change in data and privacy structure. Brands will now be adopting methods that put consumer privacy at the forefront of data collection.
Brands will also be running campaigns that simplify first-party data collection to reduce their dependence on third-party data. Emails, newsletters, CRM tools, and social media platforms will now be used to collect customer data directly, especially through surveys that promote online interactions.
Now is a good time to start planning your marketing strategy to stay ahead of your customers and meet their needs. You should also be prepared for any change that might occur and make your current strategy adaptable for future years.