There’s no denying that YouTube is the main source of video content. Every day people across the globe play 5 billion videos. There seems to be a niche for every subject imaginable. Book reviews and history lectures, food and drink recipes bring in millions of views. Many choose YouTube as their primary source of income.
But, uploading videos and hoping for the best is not the best approach. Gathering a large audience takes a lot of work to ensure the channel has enough reach. Content creators have to understand their audience and the things it’s interested in. There are several YouTube metrics that can increase viewership and keep people engaged.
One of the most important metrics is the number of views the videos have. It shows information about public, private, deleted, and unlisted videos. This data is important whether your channel offers assignment help or movie reviews. Creators can use this data for several things:
- Determine the most popular videos
- The best time for uploading new videos
- The kind of content the audience favors the most
- The best time to share content on social media
Keeping an eye on the views gives more insight into the audience than looking at each video. This metric also shows info about content engagement on social media platforms. Users see how posts on Facebook or Twitter change the number of subscribers and viewers.
Impressions and Impression Click-through Rates
This metric shows the number of times video thumbnails appeared in a user’s feed. The data relates to YouTube itself and excludes impressions on other websites. Their main difference from views is that content doesn’t have to be played to be counted. YouTube Analytics shows the percentage of impressions generated by YT recommendations.
Impressions add up when users search for terms on the platform for example. A content creator’s videos appear in the results after people click on the channel page. This information is used to better understand content favored by YouTube’s algorithm.
The impression Click Through Rate (CTR) shows the percent of impressions that turned into views. It shows the number of viewers who clicked on the content after seeing the thumbnail. Obviously, the higher this metric is, the better. Impressions and impression CTR are used to check conversion rates. This data allows creators to better understand the success of their channels.
Another important metric YouTube creators should keep in mind is the watch time. The platform measures watch time in hours. Its analytical tools also show the main points of audience retention. They analyze the average time users spend watching videos. This way content creators better understand the content they should be producing.
While the total number of views is important, it doesn’t give a clear picture of how videos perform. This statistic doesn’t influence YT’s algorithm as it doesn’t show user engagement. Content creators should take a look at how long people watch their videos. This data shows how much time people spend on the content.
To better understand the audience, take a look at the video’s themes, styles, and duration. Perhaps you’ll be better off making short-length content lasting 10-15 minutes. Likewise, users can be more interested in more lengthy content. Consider the crowd you’re trying to cater to.
If people click on videos but turn them off after a few minutes, that’s a bad sign. In some cases, content creators have a poor light balance, use faulty mics, or don’t position the camera right. These are technical issues that can be easily fixed. If everything is good and you can’t get your watch time up, the content strategy has to be fixed.
Returning And Unique Viewers
Having people view your content once won’t do much in the long run. Returning and unique viewers give content creators useful info about their audience. The first metric shows the number of users that come back to the channel and view the content. This helps better understand the audience. The more returning viewers there are, the higher the statistic will be.
Unique viewers are people who watch the content during a certain time period. They help establish the actual audience scope. This data correlates with the number of subscribers. Creators should track both stats to see if their subscribed watch the content. When the number of unique viewers is less than that of the subscribers – you might have a retention problem.
One of the ways of improving these metrics is by asking viewers to subscribe and enable notifications. This way they’ll be more inclined to view new videos if they get alerts. This helps generate views and keep an interest in the content.
This is another metric content creators should look at. It shows the number of users subscribed to channels. When people hit the subscribe button, they show interest in the content. They didn’t just click on the video but showed that they like the theme the channel is going for. This metric also shows what the channel can look like in the future.
The statistic also shows videos that made them become subscribers. Look for videos that increased the number of subscribers on the channel. They show the kind of content users want to see in the future. The same thing goes for videos that had people unsubscribe. Keep an eye on this statistic to avoid content your audience doesn’t like.
Instead of dismissing such videos, creators should analyze what went wrong. In some cases, users don’t like the subject matter that was discussed. Other times they don’t like the sudden change in the content. There can also be an issue with the video or sound quality. Whatever the mistakes might be, they can get fixed.
Being a YouTube creator means working in a highly competitive environment. When used the right way, these metrics help them stay on top of the game. Check viewership rates, subscriber statistics, and user groups the next time you open YouTube Analytics.