6 Ways to Leverage Mobile Technology for Marketing

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People all around the world, regardless of their location or background, use mobile devices extensively. Whether busy professionals or stay-at-home parents, smartphones and tablets serve as the primary means for media consumption. Mobile devices have overtaken desktops in terms of accessing internet content, even during long flights or while waiting in line at the grocery store. Therefore, it is crucial to prioritize the creation of high-quality mobile marketing assets and leverage mobile technology to enhance marketing engagement.

Top Mobile Marketing Strategies

#1 SMS Marketing

Marketing via text messages is a permission-based mobile marketing strategy. Brands send promotions, deals, coupons, and other alerts directly to potential customers’ phones through text messages of 160 characters or less. SMS marketing is considered a powerful mobile advertising strategy due to its high deliverability, open rates, and engagement rates.

Statistics show that SMS open rates range from 90-99%, with 90% of messages opened within 3 minutes. Click-through rates can be more than double that of email. This effectiveness can be attributed to the fact that most people have their phones with them most of the time and receive push notifications for incoming text messages, making them harder to ignore.

To provide more product information, marketers often include a link or a code that triggers a follow-up message. However, it is important to avoid overusing SMS marketing, as it is most effective for time-sensitive promotions.

#2 Fax Marketing

Fax marketing involves promoting products or services to a specific target market through mass messaging. It is often considered a subset of telemarketing, which is a form of direct marketing that involves solicitation over the phone.

Nowadays, certain online fax services offer fax broadcast capabilities, allowing you to send fax marketing communications to multiple recipients simultaneously. This is made possible by robust online fax servers that efficiently handle the large volume of outgoing faxes. Now you can download Fax from the App Store for iOS and freely use the service on your smartphone. With a simple fax app, you can eliminate the need for a fax and eliminate the need for a fax machine. Depending on the service, fax blasting can be a simple and highly effective method for fax marketing.

#3 Add AR

Mobile marketing technology has witnessed a revolutionary impact through augmented reality. Numerous businesses have developed dedicated apps to establish a meaningful AR interface that connects their brand to customers. IKEA, as a pioneering brand in the AR field, exemplifies this approach by leveraging its mobile application to help customers visualize their space with IKEA solutions.

Another brand leveraging mobile technology and AR is Cover Girl. Similar to IKEA, Cover Girl uses mobile technology to augment customer experience. Through their app and phone camera, users can virtually try on different makeup solutions, allowing them to make informed decisions before making a purchase. This mobile technology outreach offers customers a superior experience, preventing buyer’s remorse and negative brand associations.

#4 Mobile Applications

That’s right, there’s an app for almost everything these days, and it’s not just a joke. Companies and organizations worldwide have embraced mobile apps to raise awareness and boost revenue. The versatility of mobile apps is remarkable—they can provide product information, account updates, gaming experiences, live sports scores, music streaming, and so much more.

The sense of security that comes with a downloaded and trusted application on your mobile device is unmatched. However, this doesn’t mean that mobile websites are obsolete; they still have their place. It’s up to each organization to determine whether a mobile web or a mobile app is the best fit for their needs.

#5 Location-Based Marketing

Marketers utilize the GPS function on smartphones in location-based marketing to display promotions and relevant content based on users’ locations. Geotargeting or geolocation marketing is used interchangeably with location-based marketing.

According to research, the global location-based advertising market, valued at over USD 62 billion in 2019, is projected to grow by over 17% from 2022 to 2027. This form of marketing fosters higher engagement and better response rates due to its relevance to the mobile users’ location and activities.

#6 QR Codes

QR Codes resemble UPC codes and contain versatile information. They have various applications such as sending texts, making calls, or visiting websites.

The concept is straightforward, but the potential impact is significant! By placing a QR code on product packaging, customers can simply scan it with their mobile devices. The scanned code can then link to a range of resources, from instructional videos to a company’s promotional website.

Across the United States, retailers like Macy’s and Target are increasingly utilizing these distinct square-shaped codes with black dots to promote their products.

Conclusion

For successful marketing activities, you need to use mobile technology. This is the reality of advertising technology. You can choose the approach that best suits your business and bring it to the ideal.

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