7 Tips for Instagram Accounts with low Engagement Rate

low Engagement Rate

A good Instagram engagement rate is an extremely important asset to grow your account. So, it is unsurprising that a high engagement rate is the very first goal that every marketer on Instagram wants to achieve.

There are some easy-to-implement tactics that you can use to increase your Instagram engagement. You can gain Instagram likes to grow your reach and build your own community.

Having an engaged following also helps you know that your audience is interested in whatever you are providing them. Sometimes you may feel so stressed that you might want to unfollow all followers. But there is no need to do that, simply keep the good work and you may see results at some point. Well, you do not need to obsess over your account’s engagement rate, but it is certainly something you should think about often. In this article, we will tell you 7 ways to boost your Instagram engagement rate organically.

1.Grow your following while engaging with other accounts

One of the best ways to increase your engagement rate is to increase your engagement with others’ accounts. Whether you are liking and commenting on your followers’ posts or engaging with accounts similar to yours, it is important to remain in front of your target audience. In this manner, they would also want to engage with your content.

2.Share user-generated content

Sharing user-generated content is a great way to encourage your followers to engage with your Instagram posts. Because UGC is not created by your brand, viewers see it as more relatable and trustworthy. Using UGC also gives you a little break from constantly brainstorming new content ideas and creating new content.

To operationalize this, you can explore a UGC platform that not only helps you in acquiring this type of content but also use it in multiple ways. With the help of UGC, you can encourage your audience to share their experience and stories about your brand and products. 

3.Add hashtags

Before you start adding any hashtag you can think of in the caption of your next Instagram post, let us go over a couple of strategy tips.

Instagram allows you to use 30 hashtags per post, and you will want to take advantage of them. But you don’t have to use all the 30 hashtags for each post. The most effective maximum number of hashtags of an Instagram post is 11.

Always make sure your hashtags are relevant. If the hashtags you are using do not match your brand or the content of your post, your target audience won’t be able to see it.

4.Use apt call to actions (CTAs)

Do you have CTA in all of your posts? Whether it is “check out the link in my bio” or just “double tap if you agree,” you should ask your followers to take action. CTAs are an important factor to increase Instagram engagement. You can also ask your followers to like, comment, share, and save your posts.

If you use Instagram stories, you need to add some CTAs there too. Engagement in stories is not only just ‘replies’ on them, although those are great as they let you chat with your audiences and begin to build those relationships. Instagram story features such as polls, question boxes, quizzes, swipe-up, and other engaging buttons also count toward your engagement.

5.Optimize Your Bio

Speaking of sending your audience to the link in your bio, let us take a look at your bio first. Your Instagram bio is your best chance to connect with your followers and target audience. It also encourages them to actually hit the “follow” button. You can add an additional CTA to remind people about clicking the link and direct them to take the action you desire.

A good Instagram bio provides your potential followers with enough information to decide whether they should follow you or not.

With a business account, you can also add your contact information such as email and phone number or a reservation button if you are a restaurant. People often go to social media to learn more about their favorite brands, therefore give your fans an easy way to reach out to you. Be clear and concise, however, let your brand’s personality shine through.

6.Share quality content

Sharing quality content is the best way to encourage your followers in order to engage with your posts. People want to interact with others, so it is important to show your human-ness to your followers. If you are not running a personal account or brand, no worries! Showcase your team members, post-behind-the-scenes videos or photos, and host takeovers. UGC can also be pivotal here.

7.Collaborate with influencers in your niche

By partnering with an influencer creating content in your niche, you can reach a new audience that will likely want to engage with you. Influencers’ followers are very loyal, similar to the followers of certain brands. If you are able to find the right influencer who is a good match for you and your goals, you should collaborate with them to boost your Instagram engagement. You can run a contest together, or do a stories takeover swap to introduce each other to your audiences.


Cracking the Instagram engagement code is quite tricky, and it will definitely take some trial and error. We gave you a long list of Instagram engagement tips and tricks above, so if you are feeling overwhelmed, don’t stress yourself out. As you know, slow and steady wins the race, so start slowly but efficiently to reach your goal.


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