Augmented reality (AR) is a computer-generated environment overlaid on a real-world environment, bringing to bear interactive elements based on graphics, texts, 3D objects and more. Its versatility is ideal for app designers who are implementing it in ever-more creative ways to boost customer journeys and user experiences.
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iGaming & Entertainment
The iGaming industry, particularly online casinos, has always taken advantage of technological developments with software and hardware, with developers harnessing the power of modern smartphones to create dizzying arrays of slots with advanced, immersive gameplay, and cutting-edge graphics. Players can enjoy live roulette online with real dealers, among other games like poker, blackjack and baccarat. AR could take this level of intuitive gaming to the next level, with players able to see their chips or cards in their hands as malleable 3D objects, adding to the realistic and atmospheric nature of the games on offer.
While the future of this tech seems promising, there are many challenges slowing adoption. Maximizing the experience requires additional hardware like headsets or smart glasses, and the software creation is still expensive. Away from iGaming and casinos, AR is used to enhance our favorite TV shows and movies, with viewers able to select different camera angles in the cinema, or display lyrics during a live music show.
The industry is responding — more and more content and live events are implementing the possibilities of AR in their events to offer another layer of interaction and immersion.
Thinking of redesigning your living room? Forget tester paint pots, many interior design brands also allow you to quickly try out color schemes as conservative or radical as you like with AR— you don’t have to commit to that hot pink feature wall or white oak flooring without some technologically sound insight.
And if you go for an interior design consultation with a pro, they will be using the most up-to-date AR to help you map out and color in your dream home.
Even if you aren’t a techie, you might be using AR fairly regularly, especially if you like to shop. Something previously awkward, like finding a good pair of glasses, can now be done from home thanks to AR. Many retailers have apps that allow customers to upload pictures of themselves, and superimpose the frames onto their heads.
The same goes for fashion outlets — most major brands have some form of AR available for customers to mix and match outfits and accessories. Posters and other promotional materials come to life, and combined with AI technology, offers and recommendations are becoming increasingly personalized. It also streamlines the shopping experience, with retailers reporting fewer returns.
Forward thinking businesses in tech-driven industries are adopting AR as a major part of their products and services. With immersion and interactivity the buzzwords in entertainment, design, and retail, the customer journey is continuously being refined and improved by AR.
The merging of the real world environment with interactive objects looks set to enhance customer experiences and become a staple across all industries.