Do you want to start an online business in 2021? Today we will talk about the most important aspects of the digital business in today’s world.
Content marketing is still the king
Content is still a powerful and reliable way to reach B2B customers. However, the way content marketing is used will change somewhat in 2021. To be most successful, marketers will not just release content – they will build on the format their audience prefers. That is, the audience will be able to find interesting content in their preferred format on the channel they like. Whoever views blog and social media content as part of the brand’s content ecosystem, rather than as a separate channel, will win.
B2B marketers are increasingly opting for visual, interactive, and video content. It is these options that allow you to combine content, technology and design. This means that it will be easier to convey the necessary information to the target audience.
Separately, it must be said about the technologies for searching for voice content, which Google is actively developing. Users are gradually getting used to searching for information through voice queries. Accordingly, the creation of high-quality voice B2B content will allow you to attract customers, including through conversational search. It’s not a surprise that TikTok dominates the attention of everyone in 2021. Start with TikTok and get a bigger fan-base easily. Create quality content with the latest trends. Buy TikTok followers and have fun reaching millions of people.
Online reputation at it’s finest
Until a few years ago, companies could ignore online reviews – offline business experience dominated. However, now the opinion of the decision maker is greatly influenced by the reviews about the company on the Internet. Almost any new cooperation begins with checking the online reputation – what they write about the company, how customers respond, how it positions itself in the online space. In view of the above, there is a need for regular monitoring of reviews, tracking mentions, working out negativity and measures aimed at improving reputation.
Create application for the company
According to a report by Statista, global smartphone shipments in 2017 were 1.52 billion units, and that number is projected to reach 1.74 billion in the next four to five years. Choosing the right platform for your application is what needs to be done. In the early years when app development was in the spotlight, there were several platforms to choose from. But now, after all these years, most of the market share is divided between the Android and iOS platforms.
It can be said that the Windows platform is also available in the market, but compared to Android and iOS, Windows lags behind with a huge difference between the two. IOS and Android app stores are very different from each other, so choose a platform if you are confident in your decision.
Looking at some of the previous reports, statistics show that the Google Play Store continues to rank first in terms of annual app downloads. In 2016, the difference between the annual number of app downloads in the iOS and Android app stores was over 30 billion downloads.
But if we look at it in terms of revenue, Apple has taken the lead in the race over the past few years. According to statistics reports for 2016, the Google Play Store had annual revenue of $ 17 billion, and the annual revenue of the Apple App Store was approximately $ 34 billion.
So, if you are someone who wants their application to reach a huge number of people or are looking for advertising purposes, choose the Android platform. But if you are someone starting an app based business with the sole purpose of generating more revenue from your app, then choose the iOS platform.