How to optimize your blog articles to improve SEO positioning?

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With On Page SEO we can optimize our page to improve its organic positioning. Following a content optimization strategy will make your domain relevant and will play a very important factor when it comes to positioning yourself.

And you may wonder, how can I optimize the content of my blog to improve its positioning? As experts in web positioning, here we leave you a series of quick and practical tips to develop the content of your posts and improve your positions in the SERPs.

Article title

By title of the article we refer to the H1, then we will talk about the meta title (many people confuse it). In CMS like WordPress, the H1 usually corresponds to the title you give the article and which is also used to build the URL. Website seo services involves improving a website’s structure and performance, resulting in a smoother, more enjoyable experience for visitors.

The title must describe in a simple and striking way the content that we are going to develop. It should contain the main keyword and, if possible, at the beginning to make the job easier for search engines.

Example blog entry title new WordPress version

URL structure

As we have previously mentioned in CMS, as a general rule, the urn is created automatically using the title that we have used, but our advice is to NEVER leave it like that!

  • Eliminate articles and prepositions. As long as doing this the URL has the same meaning as the title.
  • Include the keyword.
  • Do not use symbols such as accents, exclamations, questions or eyes. It is a very common error and this causes very strange curls to be created.
  • Create a URL that is as short as possible, as long as it is related to the content of the article.

Content writing

Regarding the length of the articles, Google does not say anything specific, but do not forget that the “panda” algorithm in charge of the quality and duplicity of the content controls the semantic agreement. We recommend articles of at least 500 words, but the length does not have to be mandatory. The quality of the content must prevail, sometimes the topic will contain 300 words, others 600 and others 280. By creating more content, we will not achieve a better position. The goal is to create quality articles as naturally as possible.

To avoid making the mistake of repeating the main keyword excessively (keyword stuffing), it is advisable to use synonyms throughout the text, so that we expand the range of positioned terms and highlight the importance of different parts of the text with bold and highlighted., to make users and search engines understand that these fragments are more important than the rest.

Another factor to take into account when creating content are headings.

These heading tags help structure the content to make it easier for readers and search robots to understand the content and highlight the most important parts.

  • Use a single H1 tag in each urn.
  • Avoid repeating the H1 in the meta title.
  • Heading tags provide information about the relevance of each title. H1 is the most relevant and is followed by H2, H3, H4, H5…
  • Use a logical order for Headings. We recommend not starting by using an H4 and then an H2, for example.

An example to structure the headings of your blog could be the following:

  • H1 (title): How to choose an electric car?
  • H2: Why buy an electric car?
  • H2: How long do the batteries last?
  • H3: choose the car based on the use you give it
  • H4: Which brands have the best electric cars?
  • H5: Charging points, a factor that makes the difference

Meta title tag

It should be between approximately 30 and 56 characters (including spaces) although these have varied lately. Titles appear in the browser bar and SERPS. Keywords are important, at least one keyword should be included and, if possible, as early as possible in the title. If we include it at the end, Google gives it less value. It has to be concise, concrete and eye-catching. It is important not to get involved in putting many articles between words, and to make the title as direct as possible. The keyword in the title is considered one of the most important factors.

It is true that there has been a lot of talk about these tags and that Google did not take keywords into account, but it is true that if it is a matter of briefly describing the service on your page, it makes perfect sense to include the keyword, I leave it there!

Meta Description

The description should be between approximately 70 and 156 characters (including spaces). This description at the end has to be a small summary of the content of the post. We must include a couple of keywords and, just like in the title, we must try to include them as soon as possible. The meta description of a page explains, convinces, specifies your offer and attracts attention. Its value is in creating an attractive description that a searcher wants to click on. It should be directly relevant to the page it describes, and unique to each page.

Both the title and description goals play a very important role in CTR, here is an article we have about this.

Meta keywords

We’re not going to spend much time on it. In our case, we no longer use it or wear it. Google said a long time ago that it would not take it into account. But if you want to enter it, use the main keyword, simply because it does not have an empty tag.

Images

If you use WordPress, the first thing you should do is add the featured image. In the latest version it would be here:

Depending on the topic, this image will be used as the first one that users will see after the title, the one that Google will show as a thumbnail in some searches and if there is no other tool, the one that social networks will take when the URL is shared. We recommend a minimum width of 1250px.

The images used to illustrate the content must include a title tag and alternative text that describes the image, or you can also use the main keyword. We recommend that these tags be unique for each image on the website.

The second factor to consider for images is weight. We keep finding websites with 2MB images. You have to take into account the size in which it will be displayed on the website, to create images that fit and are maximally compressed, without becoming pixelated.

Internal links or interlinking

They are very important, because these contents are the ones that are shared and the ones that will create references to our website.

Internal linking favors the indexing of our content by the search engine. It is highly recommended to include links to other content on our website, which also complete the information of the readers, also favoring the user experience. Again, naturalness should determine the number of links to include and how to link them: Two options, or put them in the images or with anchor text.

In the images, what acts as “anchor text” in the eyes of robots would be the “alt” text, which is why it is so important and we could put 5 or 6 at most.

Anchor text or anchor text is the text on which you click. It tells the user and bot what is on the other end. It is more “powerful” but it would not include more than 3. Always with keywords that you want to enhance.

The ideal when writing a 400-word post is to introduce 2 or 3 links with text and 3 or 4 images if necessary.

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