You’ve built a business website and blog. Your business is on various social media platforms. You’re posting content as required.
The only problem? There’s little or no engagement. Your target audience just isn’t liking, commenting, or sharing your audience.
That’s not a good thing, especially considering that online engagement is key to increasing customer retention, expanding your market, and improving your digital footprint.
There’s something you’re doing wrong and we’re here to help you fix it. In this article, we’re fleshing out top tips you can use to increase engagement for your small business. Visit Here
1. Create Relevant Content
If you’re seeing dismal engagement on your online posts, there’s a good chance you aren’t giving your audience the content they need.
Here’s a simple illustration that will help drive the point home.
Let’s say you’re a boating enthusiast. On your social media, you’re probably following several boating pages or accounts. You love the content these pages put out. Maybe you even like, comment, and share the posts regularly.
You also follow other non-boating pages as well, but their content rarely grabs your attention. You’ll like a few photos here and there, but what gets you excited is boat stuff.
Now, imagine you’re running a boat rental company. The people following your page love boating and want to see boating content.
What will happen if your business publishes content that isn’t related to boating? Maybe you’re also a baseball fan, so you somehow decide it’s a good idea to share baseball content on your business’s social media. You might get some engagement from your followers who might also be baseball fans, but most of the audience will keep off.
In fact, sharing irrelevant content is a sure way to get some followers to unfollow your business. A GoodFirm study confirms that about 70 percent of social media users will unfollow a brand due to irrelevant content.
2. Define Your Audience
Speaking of content relevancy, do you know your audience in the first place?
Of course, you have a rough idea of who your target customer is. If you’re the owner of the boat rental above, you know that your customer is someone who loves boating.
But if that’s all you know, it’s easy to see why you’re struggling to increase customer engagement. You need to define your target audience by a number of demographics, including:
- Personal interests
- Political identities
- Educational attainment
- Marital status
Having a detailed customer profile is essential because different groups of people have different content consumption behaviors. You’ll be in a better position to tailor your content strategy to your consumers’ preferences when you know how they consume it.
To illustrate, the boat rental company might be publishing boating content only, but still not getting meaningful engagement.
Maybe it’s because you’re publishing content on the wrong channels. For instance, if you’ve established that the average age of your target customer is 60 (boomers), publishing boating content on TikTok or Instagram won’t yield a lot of engagement.
This is because your target customer’s social media platform of choice isn’t TikTok. YouTube and Facebook are the most popular platforms among boomers.
Or perhaps you’re offering a content format that your target consumers don’t prefer. You can imagine the effect of creating animated content for an audience of seniors. They won’t engage with it because while younger people prefer visual content, older age groups want news articles and email content.
3. Create Compelling Content
You’ve figured your audience down to a T. You’re publishing content on the most suitable platforms. But still, the level of engagement is underwhelming.
That leaves us with one culprit. Perhaps your content isn’t compelling enough. If you’re always shooting pictures and videos randomly, your followers aren’t going to like it. You’re also hurting your brand image in the process.
To increase customer engagement, create well-researched, high-quality content.
First, start by designing a content strategy for your business. This way, you will have a clear picture of the different types of content you need to create for various digital platforms, and even for the different audiences your business targets.
Since content creation requires expertise, it’s prudent to leave it to the experts instead of taking a DIY approach. If your budget doesn’t allow you to hire in-house pros, you can outsource to content marketing agencies.
4. Make the Most of Platform-Specific Features
Digital platforms offer features to help content creators improve their engagement rates. However, these features and their capabilities differ from platform to platform.
You have to get familiar with the various platforms your business is on and find ways to make the most of the features at your disposal.
If you have a business blog, for example, be sure to activate the comments section. This allows your readers to leave their views about your posts. You can also chime in with a comment to keep the engagement going.
On social media platforms like Instagram, you have access to more features. Besides comments on posts, shares and likes also add to your engagement. Encourage your audience to like and share your content.
Also, check out this Insta likes app for Mac to learn how you can get more likes on your Instagram posts.
Increase Engagement Online With These Tips
Every business owner wants to build a vibrant online community. There are many steps you need to take to achieve this goal, but knowing how to increase engagement is the most important. Implement these tips and you’ll start to see your followers becoming more interested in your content.
Stay tuned to our blog for more online marketing content.