1) Create Customer Profile And Buyers Persona
With marketing automation, you can create the buyer’s personas that model the lead. This buyer’s persona has all the information about that lead – location, browsing history, web browsing pattern, social information, job profile, and investment criteria they are seeking.
Additionally, you can track your customers’ entire journey using tracking pixels. Together, this will help you identify what your leads desire and what you must say to them to get them to say “yes.”
2) Triggered And Timely Segmentation
With real estate marketing automation practices, you can easily spot the potential leads, finding out which ones are ready to purchase right away and which ones are just browsing the listings.
In other words, a high lead score along with buyer information helps create a marketing campaign that is relevant to them. You send out the right information at the right time, increasing your chances of conversion.
3) Progressive Profiling
Progressive profiling aims to gather relevant information. Create a form with a lot of irrelevant questions and you’ll lose all your leads. Therefore, with progressive profiling, you’ll ask questions that are connected to the leads’ interests, like what they’re looking for and past browsing behavior.
You have a better chance of getting your prospects to fill up the entire form if you ask relevant questions. You are bound to convert more customers when you have accurate information at hand.
4) Use Of Dynamic Content
Personalized messages are delivered to your visitors by using dynamic content. People will see the most relevant content based on factors like past purchase behavior, location, country, etc. A highlighted property is displayed based on a prospect’s profile, which results in higher conversions.
5) Social Media Engagement
Real Estate marketing automation strategies often include social media integration. For example, you can have a Facebook page or an Instagram account, record property tours, post images of staged homes, promote contests, and engage with your potential prospect and target audience on these sites.
By connecting directly with customers on Messenger or via direct messaging on Facebook or Instagram, you can capitalize on customer engagement, listen to their needs, and hold genuine conversations. Personalization is the key to conversions, this is because you build relationships and customers come to trust you.
A business can use services like GetEmail.io to find email adresses of specific individuals within an industry in one second. With the use of Big Data & Machine Learning Algorithms, all you need to gather someone’s email address is the person’s first name, last name, and the domain of their company. This offers businesses an easy way to reach out and make cold pitches and requests to potential prospects.