Magento Commerce

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As e-commerce people, we on the PowerSync team are often asked, “What e-commerce platform should our company use?” The answer is obvious: “It depends on the situation”. In most cases, you’ll appreciate the power and benefits of magento salesforce integration.

There are many e-commerce platforms on the market, and choosing the most profitable solution can be a challenge. But is there a one-size-fits-all solution to your challenges?

Magento logo. Image courtesy of: Wbresearch

Although there are many big players in the e-commerce market, Magento is the leader in the online business world. This is due to a perfectly balanced service.

With its recent acquisition by Adobe, Magento Commerce has become much more accessible to businesses, providing their customers, partners, and developers with tremendous commerce solutions and opportunities. If you use Adobe Cloud products, you should consider Magento, as integrations have already been added to the roadmap.

Hosting solution: on-premises or cloud-based.

Solutions (B2B, B2C)

Fortunately, enterprise e-commerce platforms like Magento don’t differentiate between B2B and B2C e-commerce. Magento allows you to run an online e-commerce store for B2B and B2C solutions, and also allows you to run B2B and B2C storefronts on the same platform.

Forrester Wave research firm named Magento the best B2B platform. This e-commerce solution helps B2B companies achieve their most challenging business goals because it offers rich built-in B2B features.

Extension Stack

Magento Commerce provides customers with a set of flexible modules and plugins. The Magento Marketplace has about 5,000 available extensions categorized into different categories. These extensions are tested and vetted by the Magento team and adapted for online to offline retailers, giving many benefits to your online store. Magento’s extensions will help transform your sales and manage your supply chain.

Out-of-the-box features

Magento Commerce has many features to work with, such as multiple stores and multiple locations, different languages, product types (simple, grouped, customized, virtual, batch, downloadable, gift card), color samples and, starting from Magento 2.3 release, multiple warehouses, different price tags and different currencies.

In terms of built-in features, Magento Commerce provides powerful capabilities when it comes to marketing, user loyalty, user experience and business efficiency. Useful features include catalog management, order management and customer service, catalog and product browsing, seamless third-party integration, search engine optimization, analytics and reporting, shipping and payment options, adaptive design and more.

Price

License Cost. The cost of a Magento license usually depends on the store’s revenue through the platform. Magento Commerce Cloud licensing starts at $2,000 per month or starts at $23,000 per year. These fees increase depending on the merchant’s turnover.

Development and maintenance costs. The price depends on the functional requirements agreed upon between you and the agency. You should expect to pay between $150,000 and $500,000 to build, design and develop your plan.

Annually, online store owners typically have their own maintenance plan for their sites. This maintenance ensures the stability of your site and avoids potential problems. The annual fee can be estimated at about $500 to $1,000, depending on each provider.

Stores built on this platform are: Radley, Bulgari, Oliver Sweeney, Ford, Chopard, Christian Louboutin, Oliver Bonas, Land Rover, Easy Spirit and others.

Pros of

  • Flexibility. The Magento template system allows you to customize everything so that you can create your site exactly the way you want. Its flexibility makes Magento the best enterprise e-commerce solution for businesses that plan to expand. Magento Commerce provides great flexibility in terms of offering products in multiple colors, materials, design options and finishes.
  • Third-party integration. Magento provides third-party integrations for a variety of purposes, such as product imports, website performance analysis, and real-time information.
  • Friendly interface. Magento’s sites have one of the best navigation systems available. You can easily browse and smoothly navigate your shopping cart using the tiered design. The personalized user interface will make you feel more comfortable selecting products.
  • Scalability. Magento Commerce can deal with several or thousands of products. In fact, Magento Commerce can support up to five hundred thousand products and thousands of transactions per hour. This is a notable advantage because you can customize Magento without limit.
  • Mobile first. Magento is a mobile-optimized platform because it makes it easy to create a mobile-optimized site and provide customers with a better mobile experience. In addition, Magento Commerce introduced Magento Progressive Web Applications (PWA) Studio, a set of tools for creating online stores with simple interfaces on mobile devices.
  • Broad Community. There is a large community of Magento users because it is one of the most popular e-commerce platforms in the world. As a result, this has helped provide fast support. Moreover, an active community of developers has developed many extensions and plugins. Therefore, if you have difficulties implementing the platform, you can get additional support thanks to the huge community of developers.

Magento Commerce also supports multiple languages, payment in multiple currencies and localized payment methods.

PWA capabilities:

  • Standalone mode.
  • SEO indexed
  • No Downloads Required
  • Mobile
  • Push notifications support
  • Installed on the home screen
  • Easy to develop
  • Fast download
  • Work in all operating systems
  • Low development cost

Artificial Intelligence and Machine Learning

With the technological advances and amazing opportunities that artificial intelligence and machine learning have presented, not adopting them as part of your e-commerce tactics would be a mistake. This is not surprising, as AI and ML provide sellers with a powerful tool for personalized shopping experiences.

For example, it is mostly used in search and product recommendations. Before modern algorithms, product recommendations were made manually, which was time-consuming, inefficient, and inconsiderate. Intelligent personalization mechanisms allow marketing managers to recognize customer preferences (brands, colors, styles, etc.) AND get a more complete picture of their buying behavior to use as the basis for product recommendations.

Subscription Services

Subscription services offer convenient, time- and money-saving tools for ordering what they need. These subscriptions typically include a variety of products such as food, beverages, beauty products, vitamins and many other products from similar categories. This e-commerce trend is popular with many brands and retailers. 

How CRM integration works

Most CRMs come with robust contact management tools and useful features such as phone dialers and email or text message marketing features. However, some vendors lock in advanced tools behind higher-end packages, so you have to pay for more expensive packages that include other features your team doesn’t need. CRM integrations solve this problem by providing the features you need through other applications, so your business doesn’t have to pay for unnecessary features.

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