There are a number of apps available for iPhone and Android which are trailblazers in their industry. With so many apps available in the market, developers have to consistently innovate and adapt to stay ahead of the pack, leveraging technology on a regular basis to update their offerings to consumers to ensure theirs is the chosen one. Developers need to ensure that, to be successful users do just two things:
Download their app
Use their app
It is estimated that mobile apps will generate over US$935 billion in revenue by 2023. The Apple App Store has 1.96 million apps available for download, and the Google Play store has yet more: 2.87 million. In terms of downloads, there were over 204 billion app downloads in 2019, a 45% increase from 2016, the majority of which were free downloads (an estimated 98% from 2011 to 2017).
The most popular categories that are downloaded are, broadly speaking, consistent across both Android and iPhones. Games account for almost a quarter of all downloads, representing a huge section of the market. After this are business and lifestyle apps. Followed by ‘useful’ apps like utilities, banking, and communication. And although gaming apps are the most downloaded, the most commonly used are social media apps, communication apps (such an emails and messenger apps), entertainment apps, and shopping apps.
Apps that really stand out from the crowd
From games to entertainment, useful lifestyle apps, shopping and communication, the following apps have really managed to make themselves stand out from the crowd.
1.888 Poker: Made to Play
Capitalizing on the success of poker in the global market, changes to legislation in key markets like the US, and advancements in technology, 888poker is using its high-profile image to launch a brand new and exciting app.
With loads of unique features, the app offers a brand-new look for players, as well as enhanced software promising an enhanced poker playing experience. Players will not only be able to play on the go, but there is also an option to play one-handed on mobile, making it even more portable! The developers have also ensured the games are optimised for mobile gaming, proving a seamless experience between waiting room and table. Additionally, players are able to swipe between tables, able to play up to four games at once.
There are also a number of new prizes and incentives to attract new players and keep existing ones coming back, including Gift Drops, where players could win a prize in the middle of a game, and The Winner Spinner, where players get a daily bonus spin packed with exclusive prizes. The launch campaign will see over a million dollars in prizes up for grabs, US$30,000 weekly prize money, and gift drops of up to US$1000 every five minutes!
For podcast fans, there are simply hundreds of apps available that allow listener to stream or download podcasts to their devices. Podcast Addict is one of the most popular (despite only being available on Android), and with good reason. It has a library of pretty much every podcast out there. The nice clean lines of the interface make it easy and intuitive to use and it is straightforward to set up subscriptions and notification of new episodes. Listeners can also set up download rules and create playlists easily, making this one of the standouts in the market. For a small fee, listeners are able to remove adverts for an even better experience.
This is one of the best organizational apps out there. As well as covering the basics like recurring tasks, reminders, push notification and so on, the app also allows for tasks to be shared, making it ideal for busy families, and can even be used in a work environment. The free version offers all the features but limits certain things like the number of reminders, but is a really good starting point to show potential users the potential of the app.
The premier app for language learning, Duolingo has over 500 million registered users worldwide and 42 million active users. With 38 languages, including Klingon and Dothraki, Duo lingo has really managed to set itself apart from its competitors, and revenue has grown from US$13 million in 2017 to US$180 million in 2020. The easy-to-use interface and limited interruptions for free users has made it really popular, and the recent addition of a premium paid for service has proved popular. It is estimated that over 100,000 teachers use the app for teaching. The key difference between Duolingo and other language apps is the gamification of the courses, offering learner’s achievements and a shop to spend their gems on in-game skins and additional language packs.
This is one of the most popular all in one calorie counters and exercise trackers on the market. The simple design and easy to use interface makes it quick and easy for users to track their eating and exercising habits. Users need to simply enter their height and weight, and their goals, and the app will provide them with a target deficit that need to be achieved. By scanning barcodes of ready food, and inputting details of home cooked food, as well as their exercise, the app calculates their calorie deficit, and their predicted weight loss. The main feature of this app is that is has a pretty exhaustive list of foods and a huge nutrition database which is far outdoes its competitors.
Despite all providing a different service, all these apps have one key thing in common: innovation. The developers have studied the market and provided nifty features to make their app more appealing than those of competitors. By using technology to allow players to play four poker tables, or let dieters scan in their food for accurate data, or gamifying learning, each has a unique selling point that means users will both download and use them.