Maybe you know the term bigcommerce seo or perhaps you haven’t run into it yet in the business world. If your company has a website, though, you need it. No company’s site can do well without it, so you need individuals who know this niche inside and out and can leverage it to your advantage.
Search engine-optimized web development isn’t easy, but with the right workers handling it for you, your company can thrive. Let’s dive into this concept so you’ll understand SEO and how it can change your fortunes.
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The Google Algorithm
In the technology field, algorithms do a lot. You can have one that looks at your company’s logistics, for instance. It might have an AI infusion that powers its insights. You can use the AI’s suggestions to streamline your company’s end-to-end product creation and delivery process.
Google, the popular search engine, uses an algorithm as well. It has from the moment it first went live, and the public started using it.
Google constantly modifies and tweaks that algorithm. They don’t let the public know everything about it since that is a proprietary secret. Only a few select workers know all about it.
The Google algorithm has many ways it ranks websites. As a business operator or owner, you know you need more website visitors. If you get more site visitors, that usually means more sales, or conversions, as your marketing team might say.
Your website must look good when the Google algorithm looks it over. The algorithm uses web crawlers that some in the tech world call spiders. These web crawlers look at your site. They determine whether you should stay near the top of the search engine ranking positions when someone looks for specific keywords and phrases.
These keywords and phrases about your niche will bring up results, and your website must remain one of them. If it’s not, other companies will poach your clients or customers, and you certainly don’t want that.
Basic SEO Tactics
SEO, or search engine optimization, has existed for several years now. During the internet’s early days, you didn’t have website competition like you do now. There simply weren’t that many sites. As more people started using the internet for its search functionality, though, more websites appeared. In time, virtually every business had one.
SEO came along when search engines first appeared. Companies and individuals started noticing that specific website characteristics brought their site higher when someone typed in a keyword or phrase.
From that point onward, a new field existed. SEO experts keep refining their techniques since Google keeps changing its algorithm as well.
If you want your site high in the SERPs, you must have optimized H1, H2, and H3 tags. An H1 tag appears in a web page’s highest position when you arrive there. In other words, it’s the title. Your title should contain keywords about your niche. That’s what SEO experts consider a solid strategy.
Your H2 and H3 tags, which appear lower down on the page, need keywords for optimization purposes as well. Your H2 and H3 tags are subheadings.
What Other SEO Fundamentals Should You Know?
Your UX also matters. UX means the user’s experience when they visit your site. If they can’t navigate easily when they get there, that will doubtless frustrate them. The Google algorithm realizes this, and it penalizes sites with poor UX.
When someone gets to your site, the landing page should have visual elements, like original, high-quality pictures and videos. It might have slideshows showing your products, services, or workers.
You should usually have dropdown menus that take your visitors further inside the site. They must locate your products easily on the product pages.
These pages should also have keywords if you hope for consistently high website rankings when the Google web crawlers look them over. They won’t crawl the site once, but many times. That’s because you will presumably keep modifying the website as the months and years pass.
You want short, easily digestible paragraphs or sentences. The algorithm understands intuitively that people don’t like reading huge text blocks. They like shorter sections that quickly convey your message so the person can decide whether they’ll buy something from you or not.
Some Additional SEO Elements
Your site might feature a blog where you discuss your company or industry. You can use additional keywords when you set up your blog.
You can also post fresh content there. The Google algorithm likes new content. It will reward you if you have blogs that people enjoy. If they visit your blog often, the additional viewers will boost your site.
If people stay on your site longer, that helps the website’s ranking position. If people leave immediately, that’s a high bounce rate, and the algorithm won’t like that. If people leave quickly, the algorithm assumes they don’t like your site, probably because it doesn’t have the fundamental SEO concepts integrated that we’ve mentioned.
How SEO Changes Your Company’s Fortunes
A struggling company may have a poorly-designed website. Maybe you don’t have enough original images and videos. Perhaps you don’t have the right keywords for your niche. Maybe you don’t have a contact form, an “About Us” section, or other sections or elements you can now find on virtually any business website.
Changing your website so that it’s more SEO-compliant can make a monumental difference. It might shock you how many more clients you’ll get if you improve your website and change it from the ground up. A basic site with stock images and the bare essentials won’t cut it if you want more conversions and a lower bounce rate.
A better site brings more potential customers, and they’ll stay on the website longer. Longer stays make conversions more likely, and that drives up your revenue.
That’s why SEO matters so much. Ignoring it can sink your company’s entire online strategy. If you don’t have an SEO expert on staff, hire one without delay.
