The Power of Data – Using a Site Audit Tool to Enhance Your Digital Strategy

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Data can transform our lives—from getting us into our dream university to helping a politician win a campaign. But it’s essential to make sure that data is used correctly.

A website audit can help you identify errors impacting your site’s performance and SEO. Here are some critical steps to take when performing a website audit:

User Experience

Site audits help you pinpoint the content and technical issues diverting traffic from your web pages. This helps you identify what needs to be done to optimize your website and drive more traffic and conversions.

A site audit can also identify areas of the website that are causing data privacy concerns. For example, if piggybacking tags are using your analytics code, a site audit can detect and warn you of potential data privacy violations.

In enhancing website performance, marketers often rely on a site audit tool. This essential resource provides detailed insights into areas for improvement and optimization, ultimately boosting the site’s overall effectiveness.

It is an excellent tool to check for these errors. Its interface is easy to use and can recognize 110+ technical issues ranging from critical errors to less pressing matters. In addition, it can identify a range of issues that would otherwise be difficult to find and fix, such as duplicate pages, invalid URLs, broken links, images without alt text, redirects, and more. It also has a handy dashboard to show you your overall SEO health.

Site Architecture

Site architecture organizes your website’s content to make it easy for visitors — and search engines — to navigate. It involves establishing site hierarchy, creating navigation paths, and implementing clear and straightforward naming conventions for web pages.

A linear structure is best for sites with a straightforward user journey, like sign-up, checkout processes, or one-page websites. This architecture is also great for e-commerce, where products or retail information can be grouped into categories and linked internally.

A technical evaluation evaluates the structure of your website, ensuring that existing structured data is applied correctly and assessing whether additional markup could be used to improve how search engines interpret your web pages. It also examines meta descriptions, URLs, and content quality to ensure they adhere to SEO best practices. It can also check mobile compatibility and identify broken links or mobile-unfriendly pages.

Search Engine Optimization (SEO)

A site audit is the process of assessing how search engine-friendly your website is. Technically speaking, this involves checking for all tactics and technical elements that need to be in place to rank well on search engine results pages (SERPs).

This includes ensuring existing structured data is implemented correctly and assessing whether additional markup is needed. It also encompasses evaluating the content on the page, ensuring that it is aligned with user search intent, and optimizing keyword usage.

Another essential element of a technical SEO site audit is identifying page speed optimizations that can be made to ensure your site loads quickly. Website conversion rates are estimated to drop by 4.42% with every extra second your site takes to load. For this reason, it is crucial to test your site’s page load speeds with tools. With this information at hand, it is possible to make improvements to your site that will impact your search visibility and user experience.

Analytics

A site audit tool gives you insights to make critical decisions for improving your website. It will uncover errors, issues, and opportunities to enhance your digital strategy and achieve your goals.

A good example of an excellent website audit tool is Screaming Frog. It helps with technical SEO and on-page optimization, offering a comprehensive crawl of your website in a streamlined process. It will also identify broken links, missing page titles, hreflang tags, page speed, and more.

It is like a mini lab that examines your site’s health and finds errors that could cause a drop in search engine result pages (SERP). It also highlights the severity of each issue: Errors, Warnings, or Notices. This makes it easy to prioritize and fix. It can also scan your competitors’ sites for insights and opportunities. It can also help you with conversion rate optimization (CRO) by identifying what is stopping visitors from completing the end goal of your website.

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