What is the importance of watermark on PDF: The Ultimate Guide (2023)


Sharing PDFs with others in this digital world has become very common as this file format is very quick and simple to send and read the data from. But have you ever wondered how a file or PDF without your company’s name, logo, or watermark can give others access to claim that as their own work or steal your data? 

Of course, not everyone thinks that way and that is why we have made this article where we will let you know everything about the importance, application, benefits, and so on regarding watermark on PDF. This blog post will help you learn a lot of new things so without any further ado, let’s start!

What is a watermark on PDF?

A watermark is a sort of background image, text, or logo that appears behind the content of a file in a translucent form. This feature helps to show others the owner or producer of the file so that no one can copy it unauthentically and transfer it further with their brand name. Apart from that, there are many other advantages of this as well which make it an awesome feature. 

Watermark never becomes a hurdle of the content as it is very light in color and the best part is that it can be customized as well according to your demands. It is one of the best ways to add a privacy lock to your data which will be circulated among thousands of people. 

What are the benefits of applying a watermark on PDF?

Watermark is always taken for granted but after reading its advantages you will surely change your mind as it can save you from a lot of blunders and authenticity scenarios. To know about them precisely, read the below-mentioned points:

  1. Help in categorizing

Watermark is not just limited to sharing the owner of the file but it also helps the organization or people in categorizing the data. Examples of this are PDFs with watermarks like “Original”, “Copy”, and more which help the reader to understand the sort of content the file is holding in it. Not only that but such watermarks also communicate the message regarding the circulation of PDFs with others so that the privacy of the data is never compromised.

  1. Share your brand name

This is the most common and effective use of a watermark on PDF as this allows you to promote your company, service, products, and so on by just adding a logo, text, or image as a watermark. 

You can use this feature on your newsletters, e-mails, blogs, receipts, and more which you usually share in the market or with the customers. The use of a watermark on PDFs like this can help you capture more market, make the brand memorable, and increase your brand value. 

  1. Communicate your details or messages

Watermark can be anything including owner name, website name, phone number, comment, and so on which can help the reader or viewer reach out to you and understand your message more effortlessly.

Not only that but the watermark on the PDF lets the reader know about the address of the source which makes the data look more official, professional, authentic, and reliable as well. Lastly, if you have a short one-word message for your reader then you can also communicate that by using that as a watermark. 

Tips and Tricks to Use Watermark on PDF

Below are a few points whose application can help you a lot in placing your watermark in the right and effective way. Read them patiently and follow for good results:

  • Make sure that your watermark is not dark and interrupts the main text which can be a hurdle for the viewers while reading. 
  • Apply a bigger size of watermark and place it in the center in a diagonal way so that it cannot be cropped or removed easily. 
  • Make sure that the transparency and color of the watermark are not too light or dull so that your message, text, image, or logo remains noticeable to the viewers. 


  1. What is a watermark on PDF?

A watermark is a sort of background image, text, or logo that appears behind the content of a file in a translucent form. It contains some messages to communicate with the viewers.  

  1. What are the advantages of a watermark on PDF?

Watermark on PDF increases your brand value, shares the details of the document’s owner, gives a privacy lock, communicates any message, helps in categorizing the files, and so on. 

  1. What is the way to place a watermark on the PDF?

There is no such fixed format as you can do it anyway of your choice but the most effective and common way to place a watermark is in the center of the page and in a diagonal way. Make sure that your choice of color is not too dark and its transparency is balanced. 


Above we shared a brief guide on the importance of a watermark on PDF as most people are not aware of its correct usage and advantages. There are many applications that can help you do this without any hustle and bustle. The best thing is that you can customize the watermark as per your wish which includes everything from size, color, effects, fonts, opacity, and so on which adds your touch to the document. 

From giving authentication to increasing brand value, there are tons of benefits to adding a watermark on a PDF. If you want any further assistance or have any queries then comment them below in the box mentioned. Thank you for reading! 


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