Instagram has more than 1 billion users that frequent their platform to share photos, post stories, and stalk each other’s feeds. If you’re one of the many businesses that use Instagram, you might be wondering how to increase your Instagram following.
Below you’re going to find information about increasing your Instagram following without compromising your brand voice and personality. Read on now and begin to increase your follower count.
Table of Contents
1. Host a Giveaway
Who doesn’t enjoy getting free things shipped to them from the businesses they follow. The beauty of hosting a giveaway is that you can set the rules and decide what you want to giveaway. Visit Here
Another benefit to this type of contest is that it helps to increase the engagement your profile receives from its followers. If you choose to host a giveaway, ask yourself what do my followers want?
Doing this can increase the chances of people wanting to participate in the giveaway. This is because if you wouldn’t want the prize, you’re giving away what makes you think your followers want it.
When you’re deciding on what to giveaway, ensure you don’t give away too much because the goal is to motivate people to want to buy other products and services offered by your business.
When you sit down to create your content calendar for each month, work in giveaways, but don’t stack them on top of each other. You need to leave room to determine if your marketing efforts are paying off and the giveaways are successful before you schedule future contests.
2. Use a Strong Hashtag Strategy
Everyone uses hashtags, but that doesn’t mean they’re using them correctly. When you’re creating a regular post on Instagram, you can use a maximum of 30 hashtags, and for stories or Instagram reels, you can use a maximum of 10 hashtags.
While you can use a higher number of hashtags, it doesn’t mean you should go crazy with them. Take some time to research and learn which hashtags will work the best to help you achieve increased visibility.
We recommend incorporating a combination of local and industry-specific hashtags. This will ensure you gain the attention of the people local to your area and make it easier for your posts to be discoverable by Instagram users worldwide.
Steer clear of generic hashtags as much as possible because when you use a lot of generic hashtags, it increases the chances that your posts will be buried under the others posted using the same hashtag.
3. Partner With Influencers
In 2019, 39% of the people using the platform had followings with a minimum of 15,000 people and classified themselves as influencers. Influencer collaboration is a marketing tool that more businesses utilize because of the many rewards you stand to gain from doing so.
This is helpful regardless of whether your brand is small or large because when you partner with influencers, you gain access to their following and groups of people who need the products and services your business creates. Before you hire influencers ensure you’re taking the time to find the right one.
You’ll want to partner with influencers that specialize in your niche and have a passion for promoting products that are similar to yours. From there, take time to work out the specifics of the contract you plan to extend to them, including:
- How much the influencer wants in return for promoting your company?
- Number of times they’ll post
- How they will track the success
It’s also helpful to determine whether you want to pay the influencers a percentage of the sales they bring to your company or if you’ll provide them with free products to promote on their Instagram platform.
4. Buy Likes
Most people want to shy away from buying likes, but it can be precisely what you need to become more visible and about on the explore page of the platform. When you achieve more likes, it increases the chances that other people will see your post.
The more people that see your post, the higher the chances of engagement, and when post engagement is higher, it also increases your chances of gaining more followers.
If this is something you want to know more about, this company can help you understand how to buy likes and why it can be used as an advantage for your company instead of a disadvantage.
5. Create Meaningful Content
Some brands are more concerned about the amount of content they create instead of creating quality content. If you want to be more than a profile and move into actual Instagram influencing, you’ve got to create content that people identify with.
Content is a long-term investment your brand should be willing to make because it helps to keep your business and the information it shares relevant. When you create a content calendar, take time to review the trending topics in your industry.
These trending topics are ones that your followers will want the most information about and expect to see on your page. As you create content, don’t forget to ensure it follows the aesthetic of your page.
You’ll want your business profile to continue to appear clean and organized no matter what you post. On Instagram, remember it’s not just about the photos or Instagram reels you post. It’s also about the captions you use under the pictures.
The captions matter and you need to take just as much time to create a catchy and engaging caption that will motivate your followers to click on and take the next step in learning more about your business.
6. Use Other Social Media Channels to Promote Your Instagram
Just because you’re looking to increase your social media following on Instagram, it doesn’t mean you can’t make the most of the other social media platforms out there. Ensure you use the other platforms your business is on to promote your Instagram.
This can be done by creating or inserting buttons on your other profiles that link back to your Instagram account. Cross-promoting is often successful and can pull followers you have on other platforms to Instagram to find you.
Keep in mind that you will need to tweak and refine your promotional tactics for each platform you promote. This will ensure you’re targeting the right people in the right way.
7. Make Content Easily Accessible
When you read the word accessible, you might assume we mean making your posts easily discoverable, but that’s not what we mean. It’s essential to create content that everyone can access, including people who might have hearing or vision impairments.
To ensure you meet the needs of everyone, you can add text to your posts. The text will appear and fill people in on what they see on the posts or videos you’ve created.
We don’t recommend you put text over traditional posts, but instead use it for:
Another thing you can do is use alt text to write out the description of the photo you’ve posted. Lastly, don’t forget to capitalize the first letter of the hashtags you’ve used in your captions.
This will make it easier for people with vision impairments to understand where the sentences start and stop within your caption. When you take the time to do these small things, you increase your chances of gaining more followers because you’re being more inclusive.
8. Encourage Users to Generate Content
Are you a clothing brand or a skincare line? If so, another way to increase your Instagram followers is to create user-generated content. The best way to do this is by first creating a hashtag to brand all your marketing materials with.
Once you’ve branded your marketing pieces, users will know whenever they make a purchase that they need to use the hashtag to tag your business. Ensure the hashtag you ask customers to use is catchy and short.
Your followers can share photos of themselves in and using your products, which will continue to help increase your following over time. The goal is that when people see the hashtagged photo, they can click the hashtag and discover your business.
It gives people a straightforward path to your Instagram profile.
Ways to Increase Your Instagram Following?
Were you looking for ways to increase your Instagram following? If so, we’ve offered you several ideas above, from partnering with social media influencers to buying likes.
Whatever you choose to do, ensure it aligns with the goals you’ve set for your company to achieve. Before you start hashtagging your posts, don’t forget to scroll through the other related titles we’ve created for readers like you.