How to Start a Digital Marketing Agency in the Netherlands

Digital Marketing Agency

In any form of business, marketing is vital. This is because marketing can help your business engage and reach your target audience. Marketing can help your business boost its name and assist the company in achieving its sales target and different goals. 

Marketing will let your customers know that your business exists. In addition, a marketing strategy can help your business get to know different internal and external factors that can affect the company, and it can guide the stakeholders in the decision-making for the business.

What Is a Digital Marketing Agency?

Let us first equip ourselves with the definition of digital marketing. Digital Marketing is a type of marketing wherein the ways to promote and establish relationships with customers are targeted to the online consumers of your business. 

Digital marketing agencies, on the other hand, help the business achieve its marketing goals. Digital marketing agencies can do a wide variety of services, such as creating content that could increase the visitors to your website (SEO) or through personalized digitalized ads. Whatever the agency, as long as its purpose is aligned with your business’s marketing objectives and goals, it could benefit your business. 

Why Is the Netherlands a Good Place to Start Digital Marketing?

Suppose you are looking to registering a company in Netherlands and wondering whether there is available digital marketing in the Netherlands. In that case, you do not need to worry, as digital marketing agencies are flourishing in the Netherlands. 

If you also want to establish a digital marketing agency as a way of company formation in the Netherlands, many benefits are waiting for you. Some of the benefits waiting for you are:

    • Opportunities – Digital marketing is said to be one of the fastest-growing sectors in the Netherlands. The industry is said to grow by 8.5% in the succeeding 5 years. It can mean new opportunities for people who want to enter the industry. 
    • The Pay Is Good – Digital marketing professionals in the Netherlands can earn up to 50,000 euros. The competitive salary is one of the reasons why people consider digital marketing in the Netherlands. You need to understand the pay rates and employment opportunities in the industry if you want a business in the Netherlands like this. 
  • There Is Potential in Its Growth – There is a large market for digital marketing in the Netherlands because they have a population of sixteen million. 

Even though there are still challenges to the market as the resources you can learn from are quite limited, with effort and more innovation, dutch digital marketing has room for growth. Business owners can continue to grow their businesses in the industry. 

How Can I Start a Digital Marketing Agency in the Netherlands?

Now that you have been equipped with information on why the Netherlands is a good place for your digital marketing agency, you might be wondering how to start your marketing agency. 

Starting a digital marketing agency is not that different from doing business in the Netherlands. The tips below can help you grasp what you might need and what you can do to start your marketing agency in the Netherlands.  

Make Sure You Have the Right Set of Skills

Source Freepik

Whatever your profession is, skills are important. Before starting a digital marketing agency, you must have the right skills for the job. This is because when you have the right skills for marketing, you know how the industry works, and you can build trust with your customers as they are confident that you know what you are doing. 

Some essential digital marketing skills are:

  • Communication skills 
  • Able to do data analysis 
  • Understand social media 

This is because digital marketers must be able to communicate with customers and build relationships with them. Digital marketing will give you lots of data which you should know how to interpret and analyze so it can be used for decision-making. 

Lastly, social media is a growing market, and each social media platform requires different algorithms and marketing strategies. A digital marketing agency must be able to understand each social media platform and utilize those platforms to make others aware of the business of their clients. 

Decide on the Specialty of Your Agency

What sets agencies apart are their specialties. Different agencies offer different services and specialties. If you have determined the type of specialty you want, you can now then focus on honing that specialty for you to be able to be at the top of your industry. 

Some of the specialties you can choose are:

    • Social media agency – These types of agencies focus on establishing a social media presence for their clients, which includes ads and content on platforms like Facebook and Instagram.
    • Web design agency – Create innovative and engaging websites. They can offer to change the website’s interface for a better experience for your clients.
    • Online ads – This is one way for clients to generate website traffic. These agencies can make ads pop up on other websites that can entice the audience to visit your website. 
  • SEO – This marketing help websites have high ranks on search engines through content creation, generating better traffic for the business. 

Register Your Agency

This is the first step of doing business in the Netherlands. For you to be able to start running your business, you must be able to register it first. Some of the  requirements for you to start your business in the Netherlands are:

  • Picking a name for your agency 
  • Have a logo for your business and establish your business plan
  • Understand the tax structure 
  • Get necessary additional permits and licenses 

Have Someone Monitor Your Taxes

Part of starting your digital marketing agency is to comply with the law. The law requires businesses to pay taxes. Even though the Netherlands tax is appealing, it could still be complex, especially if you are just starting out.  

Having a tax advisor can actually save you time doing the taxes when you are busy running your business. Your tax advisor will guide you in the tax scheme in the Netherlands while allowing you to still be hands-on with your agency. 


Marketing is vital in any business. Digital marketing agencies help businesses reach their target market and achieve their marketing goals. If you are looking for a place to start your online marketing agency, the Netherlands is a good place to start, as digital marketing agencies are flourishing there. 

With innovation and great effort, digital marketing agencies in the Netherlands have room for growth and can cater to more clients in the near future. 

Frequently Asked Questions 

What Do Digital Marketing Agencies Do?

Digital marketing agencies help businesses reach out to their audience and online customers. They create strategies for the business to be known to its online market.

What Are Some Services Offered by Digital Marketing Agencies?

Services offered can be:

  • Personalized online ads
  • Content creation 
  • Website design 
  • Establishing social media presence 

What Should I Do to Start a Marketing Agency in the Netherlands?

  • Make sure you have the right skillset 
  • Determine what service you want to offer
  • Register your business 
  • Get a tax advisor 

Can I Start an Agency Without Experience?

Yes, you can start a digital marketing agency without experience. You just need to have the right skill set to begin with. You should be able to communicate with clients, can analyze data, and understand how social media works. 


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